Monday, November 14, 2011

Zutano's new website

Zutano Unveils Vibrant Web Boutique Showcasing Design and
Lifestyle Inspired by Babies --

Cabot, VT, July 12, 2011  ­Zutano, the Vermont-based designer of children’s clothing, accessories and home products, has unveiled a dynamic e-commerce website dedicated to the whimsy, brilliance and beauty of babies that showcases its comprehensive line of products, from the cornerstone whimsical baby clothing to accessories, plush toys, socks, shoes, bedding and home products. 


Upon entering, consumers are welcomed to a full-sensory online shopping experience that captures the essence of one of the most influential brands in children’s fashion.  Zutano, renowned for design innovation and held in esteem as a solid example of a global business based in the hills of Vermont,
invites customers to focus on their primary inspiration: Babies.

“From our very beginning, the one amazing force, the muse of our existence, has been the beauty of the babies that have surrounded us,” says Uli Belenky, Creative Director and Co-Founder of Zutano.  “The wide-eyed wonder, playful curiosity and life-affirming quality of babies takes us to a very primal place of freshness, purity, colorful brilliance – this is what is woven into every fiber of Zutano’s being.”

Uli’s Picks

Zutano patterns, unique graphics and colorful stripes are known for their versatility and ability to be mixed and matched to allow for the creation of countless number of ‘looks.’   The ‘Uli’s Picks’ section allows shoppers to see the way Uli intends some of the patterns to ‘work’ together and showcases her
‘favorites’ for the season, how she envisions them to be mixed and matched for a perfect ensemble!

Zutano Print Families

The site can easily be navigated by the following product categories: Newborn & Preemies, Baby, Toddler, Accessories, Shoes, Nursery Décor and Gift Ideas.
Shoppers can also search according to a print family, with each print family displayed contains a dominant print complemented by solids and stripes.  It is easy to navigate through a wide range of boy, girl and unisex options.  A shopper can mix and match to create an outfit for that special baby or shop for lovingly-coordinated gift sets in the Gift Ideas section.  Perfect for busy new parents as well as gift-givers, each piece comes beautifully wrapped in tissue paper with a special Zutano sticker and an optional gift card that coordinates with the collection. 

Welcome to the Barn/The Zutano Community

Social media has helped Zutano stay connected to their loyal community of fans that have dressed their children in Zutano or are frequent ‘gifters’ and admirers of the brand.  Zutano has a strong and active community of facebook fans as well as twitter followers.  The new site will also link to a Zutano blog that will share information on the daily events at Zutano.  The blog will explore everything from print design to style inspiration and sneak peeks at the goings on in the Zutano barn.

“We love talking to our fb fans and twitter followers each day and now the new site will also feature a blog that will really take consumers into the day-to-day world of the company, from design projects to the babies that come to work each day with our Baby-to-Work program, to the daily workings of our farm-turned corporate headquarters,” says Uli.  “Fans will be able to feel connected on a whole new level.” 

Located in the green hills of Vermont, Zutano is influenced each day by the beauty of nature that surrounds us. This section of the site takes the consumer to the Zutano headquarters and includes information on history, employment opportunities as well as features the latest stories that press have written about the company.  The Zutano headquarters is not only where the line is created, but also the epicenter of inspiration, a place where natural beauty meets babies and Zutano’s dedication to the belief that every child’s individuality is celebrated.

“We have brought together an experienced team of e-commerce experts and amazing web designers to create a shopping experience that is worthy of
the Zutano brand,” says Michael Belenky, President and Co-Founder of Zutano.
“The site engages and assists shoppers and really allows them to experience the depth of Zutano patterns and take advantage of the many creative ways they
can be mixed and matched to perfectly capture the uniqueness of your child.”

Cultivating a Community and Giving Back

Zutano strives to support a nurturing world for babies to come into. The company believes that business has a responsibility to appropriately manage and protect the environment and community through respectful holistic practices locally as well as globally. Zutano has helped to cultivate programs that support educational enrichment for children, reproductive rights for women, an end to childhood hunger, better healthcare programs, regional scholarship funds, breast feeding education and clothing drives. Zutano is one of the most influential brands in children’s fashion and a category leader for design innovation. It is a solid example of a sustainable global business based in the hills of Cabot, Vermont. Founded by Uli and Michael Belenky in 1989, Zutano is now available at more than 1,500 gift and specialty boutiques and retailers worldwide as well as on the web at select e-tailers and  New York’s famed FAO Schwarz houses a 500-sq ft. Zutano boutique, which carries the entire line of sweet and sophisticated designs.   

For More Information:  Visit the Zutano web site at


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