Monday, April 30, 2012

Enter the ‘Zumba® Fitness Rush Challenge’ for a Chance to Win Prizes and Party Yourself into Shape

Winners get a personal visit from a Zumba® Fitness instructor, a Kinect™ for Xbox 360, the Zumba® Fitness Rush video game, an HTC Radar phone, plus a chance to win $2,000 and appear in a future Zumba® Fitness video game!
EDISON, N.J., April 30, 2012 – Are you burning to get in shape but need some extra motivation to make it happen for yourself? Majesco Entertainment, makers of the best-selling Zumba® Fitness video game franchise, wants you to enter the 90-day Zumba® Fitness Rush Challenge for a chance to win everything you need to achieve your fitness goals! Click hereto check out the full contest details!
Entering is easy; just create a short video sharing your story and goals that you can achieve by playing the exhilaratingZumba® Fitness Rush video game for 90 days. Then upload your 2 minute video to the contest page. The two most compelling entries with achievable fitness goals and creative submission videos will win a suite of prizes to help them meet the challenge:
  • a visit from a celebrity Zumba® Fitness instructor;
  • a Kinect™ for Xbox 360® system;
  • a copy of the Zumba® Fitness Rush video game;
  • an HTC Radar phone with video capability to record their progress;
  • plus motivational goodies autographed by Zumba® celebrity instructors! 
During the 90-day challenge both finalists will work out with the game on a weekly basis and document their fitness journey on camera to share with others. If they conquer the challenge, they’ll take home $2,000 each and their inspirational journey will appear in a future Zumba® Fitness video game.
Zumba® Fitness Rush, available on Kinect™ for Xbox® 360, invites you to lose yourself in the music with a fun, effective workout that makes you forget you’re even exercising. Get a total body workout and party yourself into shape with 42 sizzling new songs and routines while you move to 24 international dance styles – that’s twice the number of styles included in the original Zumba® Fitness game and more than any other dance game.   Six superstar Zumba instructors guide you through each routine in a variety of new, exclusive arenas, while the new Progress Tracker calculates calories burned so you can maximize your workout
For more information about Zumba® Fitness Rush, please visit
About Zumba® Fitness
Zumba® Fitness is a global lifestyle brand that fuses fitness, entertainment and culture into an exhilarating dance-party workout. Coined “fitness-parties,” Zumba classes blend upbeat world rhythms with easy-to-follow choreography, which provide effective, total-body workouts. Founded in 2001, the company is now the largest branded fitness program in the world -- reporting more than 12 million weekly class participants, in over 110,000 locations, across more than 125 countries. In addition to its original Zumba® program, the company also offers a range of specialty classes, including Zumba Gold® (for active older adults), Zumba® Toning (body-sculpting class that uses maraca-like Toning Sticks), Aqua Zumba® (the ultimate “pool party” workout), Zumbatomic® (Zumba routines for kids), Zumba Sentao™ (chair-based Zumba class that strengthens, balances and stabilizes the core) and Zumba® in the Circuit (a 30-minute workout that combines signature Zumba® moves with circuit training at timed intervals). The Zumba® Fitness lifestyle is rounded out by the company’s many consumer product offerings, including DVD sets, music collections, multi-seasonal apparel and footwear, video games, Fitness-Concert™ events and a lifestyle magazine. For more information about Zumba Fitness programs and products, or to find a live class, visit and find us on Facebook and Twitter.
About Majesco Entertainment Company
Majesco Entertainment Company is a leading developer and publisher of video games for the mass market.  Building on more than 20 years of operating history, the company is focused on developing and publishing a wide range of casual and family oriented video games on all leading console and handheld platforms as well as online, social networks and mobile devices.  Product highlights include Zumba® Fitness, Cooking Mama™ and Alvin and the Chipmunks.  The company's shares are traded on the Nasdaq Stock Market under the symbol: COOL.  Majesco is headquartered in Edison, NJ with offices in San Francisco, CA, Brockhampton, UK, and a social games development studio in Foxboro, MA.  More info can be found online or on Twitter at
Kinect, Xbox, Xbox 360, and Xbox LIVE are either registered trademarks or trademarks of the Microsoft group of companies.


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