Enter the ‘Zumba® Fitness Rush Challenge’ for a Chance to Win Prizes and Party Yourself into Shape

Winners get a personal visit from a Zumba® Fitness instructor, a Kinect™ for Xbox 360, the Zumba® Fitness Rush video game, an HTC Radar phone, plus a chance to win $2,000 and appear in a future Zumba® Fitness video game!

EDISON, N.J., April 30, 2012 – Are you burning to get in shape but need some extra motivation to make it happen for yourself? Majesco Entertainment, makers of the best-selling Zumba® Fitness video game franchise, wants you to enter the 90-day Zumba® Fitness Rush Challenge for a chance to win everything you need to achieve your fitness goals! Click hereto check out the full contest details!

Entering is easy; just create a short video sharing your story and goals that you can achieve by playing the exhilaratingZumba® Fitness Rush video game for 90 days. Then upload your 2 minute video to the contest page. The two most compelling entries with achievable fitness goals and creative submission videos will win a suite of prizes to help them meet the challenge:

• a visit from a celebrity Zumba® Fitness instructor;
• a Kinect™ for Xbox 360® system;
• a copy of the Zumba® Fitness Rush video game;
• an HTC Radar phone with video capability to record their progress;
• plus motivational goodies autographed by Zumba® celebrity instructors! 

During the 90-day challenge both finalists will work out with the game on a weekly basis and document their fitness journey on camera to share with others. If they conquer the challenge, they’ll take home $2,000 each and their inspirational journey will appear in a future Zumba® Fitness video game.

Zumba® Fitness Rush, available on Kinect™ for Xbox® 360, invites you to lose yourself in the music with a fun, effective workout that makes you forget you’re even exercising. Get a total body workout and party yourself into shape with 42 sizzling new songs and routines while you move to 24 international dance styles – that’s twice the number of styles included in the original Zumba® Fitness game and more than any other dance game.   Six superstar Zumba instructors guide you through each routine in a variety of new, exclusive arenas, while the new Progress Tracker calculates calories burned so you can maximize your workout. 

For more information about Zumba® Fitness Rush, please visit zumbafitnessgame.com.

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About Zumba® Fitness

Zumba® Fitness is a global lifestyle brand that fuses fitness, entertainment and culture into an exhilarating dance-party workout. Coined “fitness-parties,” Zumba classes blend upbeat world rhythms with easy-to-follow choreography, which provide effective, total-body workouts. Founded in 2001, the company is now the largest branded fitness program in the world -- reporting more than 12 million weekly class participants, in over 110,000 locations, across more than 125 countries. In addition to its original Zumba® program, the company also offers a range of specialty classes, including Zumba Gold® (for active older adults), Zumba® Toning (body-sculpting class that uses maraca-like Toning Sticks), Aqua Zumba® (the ultimate “pool party” workout), Zumbatomic® (Zumba routines for kids), Zumba Sentao™ (chair-based Zumba class that strengthens, balances and stabilizes the core) and Zumba® in the Circuit (a 30-minute workout that combines signature Zumba® moves with circuit training at timed intervals). The Zumba® Fitness lifestyle is rounded out by the company’s many consumer product offerings, including DVD sets, music collections, multi-seasonal apparel and footwear, video games, Fitness-Concert™ events and a lifestyle magazine. For more information about Zumba Fitness programs and products, or to find a live class, visit zumba.com and find us on Facebook and Twitter.

About Majesco Entertainment Company

Majesco Entertainment Company is a leading developer and publisher of video games for the mass market.  Building on more than 20 years of operating history, the company is focused on developing and publishing a wide range of casual and family oriented video games on all leading console and handheld platforms as well as online, social networks and mobile devices.  Product highlights include Zumba® Fitness, Cooking Mama™ and Alvin and the Chipmunks.  The company's shares are traded on the Nasdaq Stock Market under the symbol: COOL.  Majesco is headquartered in Edison, NJ with offices in San Francisco, CA, Brockhampton, UK, and a social games development studio in Foxboro, MA.  More info can be found online atwww.majescoentertainment.com or on Twitter at www.twitter.com/majesco.

Kinect, Xbox, Xbox 360, and Xbox LIVE are either registered trademarks or trademarks of the Microsoft group of companies.